Plants and Emotional Appeal in House Selling

As a home seller you want to initiate that positive feeling from a prospective buyer; choosing a new home is a very emotional thing and it is this emotional vibe that you want to tune into to. It is always the first impression that will dictate the buyer’s mood.

Think of the times that you have been in the audience waiting to hear a speech. When the person walks onto the stage you are expectant and interested in what he has to say. In the first one minute he either has your attention – or you are wondering where he bought his shoes from. If he has wit, a smile and a bright voice you will listen. If he drawls, sounds dull and is talking too quietly your brain leaves the stage. 

You will only listen to a boring speaker if you really want to hear what he has to say. Your house is like the speaker. If it appeals in the first minute, the buyer will proceed with interest and enthusiasm. If the first appearance doesn’t draw the buyer in, he will approach the viewing of your home with the thought that he is wasting his time. This is where the price of your house comes in; if there is nothing much going for it, then make sure you take the realtor’s advice about the price. 

If you know your house is a no-frills house, then the first impression will be critical to set the mood. A realtor calls this curb appeal, and if yours is not able to look ‘fantastic’, it can at least look promising.

Step out side your house, and walk to the street and scrutinize your own home from the sidewalk. Check for things like scuff marks around the base of the house and broken parts of fence. Sweep the paths and hide the garbage can. Make sure the gardening is done – no dead weeds or yellow patches on the lawn. 

Certain additions can make your home look as if it is cared for. For instance, plants in pots around your front door. A statue or an elegant bird bath placed centrally in your lawn can take away the plainness of a yard. If you are worried about theft, most of these are too heavy to be easily moved. Flowers or plants can be grouped around it.

This applies to any season. If you are selling your home in autumn you can always buy some potted chrysanthemums or azaleas, if you are selling in spring use daffodil and crocus etc. Whatever time if the year, there can be either flowers or berry bushes in the yard. The back yard will not count so much in terms of first impressions. So concentrate on the front for the first visual impact to your buyer. 

One very easy solution to the visual appeal problem is to have a very soft bed in the front and cover it with wood chips. As each season turns, a different group of pot plants can be ‘dug in’ to the soft soil. Once the daffodils die, those pots get pulled out until next year and the petunias go in, then chrysanthemums, until finally it is the winter pansies and the berries. With a bird bath in the center and about three small ever green shrubs, your front yard will always have appeal. 

It is not just that you are appealing to the type of person who likes a nice yard; if the yard is looking good, it will make the buyer think that the rest of the house will be looked after and he will approach the viewing of your house in a positive way. This positive attitude means that the buyer’s frame of mind will be open to the emotional appeal of your home.

Leave a Comment

Your email address will not be published. Required fields are marked *